Write and Sell Books & eBooks

Update: Wednesday, 1. April 2026

A great business idea for creative people is writing books, eBooks, or other articles. If you enjoy writing texts, why not sell short stories or poems? Whether amusing stories, product descriptions, advice texts, reports, portraits, or other texts – content is needed everywhere and sells well.

 

Finding a niche

Are you a special technology fan? Do you have experience with mobile phone or GameBoy programming, for example? Maybe you would like to write a technical book about it as an author.
Or have you had diverse experiences in everyday family life and know special tips for families with young children?
Or are you an expert in car repair, automotive, and tuning?

There are many different areas and you will surely find your very own niche to build your business. There you can provide your texts and articles as an expert or sell books.  

 

What is the best way to sell your own book?

Once you have finally finished writing your own book, the next step is selling it. But what is the best way to sell it? How do you advertise it? Here you will find some tips and marketing ideas.

Nowadays social media and social selling matter

Nowadays you should use the right social networks to present your product, share news, and stay in contact with readers.

  • Set up a Facebook fan page and describe your book.
  • Use a Twitter profile for advertising and news so that your readers (followers) can stay up to date. Many decision-makers primarily use Twitter and LinkedIn. Follow the right Twitter users. For example, make a list of your active dream companies and follow them. React to status updates with retweets.
  • Create an Instagram profile.
  • Expand your social media presence with Pinterest.
  • The networks Xing and LinkedIn help to make professional contacts. Join well-known groups and draw attention to yourself and your product through expertise or interesting posts.
  • Create a Gab.com profile, a new, up-and-coming Twitter alternative with a lot of potential.

 

Running advertisements for your book

To make your book known, you should run advertisements. Here are some tips and advertising ideas.

  • Online advertising with banners or text: Google Ads or Bing Ads
  • Running Facebook advertising campaigns
  • Newsletters to interested parties (by email or letter)
  • Presentation at trade fairs, readings, and events

 

Increasing links and visibility on portals

The more shops and websites offer your product or report on it, the better. If your book is listed with many providers, the chance of it being purchased increases. Large providers can help you with this, for example: Amazon, buecher.de, Thalia, GooglePlay, or iBookstore.

 

Pricing and discounts

Have you finished your own book and would now like to start selling it? But what price should you choose? At the start of sales, you could consider a special price as a launch offer. On the one hand, this is particularly easy to market, and on the other hand, your book will sell faster at the beginning and thus climb the sales charts and rankings.

 

Finding affiliate marketing partners

Through an affiliate marketing network, you can further increase the sales reach for your book. Amazon includes affiliate links directly, but other platforms such as the Digistore24 marketplace or the MyCommerce/Share-it platform also offer good support.

 

Positive book reviews and purchase recommendations

Informative and good book reviews on major shop pages can be very useful for your sales, as potential buyers very much like to read the opinions of other customers in advance. You could therefore ask other bloggers whether they would also write a review for your book.

 

Competitions or giveaways as a promotional hook

Start a competition or give away some copies of your book to make it better known. Perhaps you will also find a larger website or a well-known blogger or YouTuber who will report on it.

 

Disclaimer
Please note: The information on this website is for general informational purposes only and does not constitute business, legal, or tax advice. Although we strive to carefully review all content and sources, we are not liable for their accuracy, timeliness, or completeness.

 

Sources and interesting links

  1. blog.feiyr.com - Successfully selling your books/eBooks: The 10 best tips
  2. superoffice.de - Social Selling: 8 ways social media can be used to close more sales
  3. selbstaendig-im-netz.de - Step by step to your own eBook – New major article series

 

What is your experience starting out as self-employed? Have you already published your own books? We look forward to your feedback.

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